What is Search Engine Optimization (SEO)?

search engine optimization

SEO stands for search engine optimization and it is a digital marketing function that optimizes your website to rank for specific keyword searches and also promotes your website to do the same.

In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online.

There are two main factors that go into SEO: on-page optimization and off-page optimization.

On-page optimization is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content.

Off-page optimization includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. Local Shark Media handles all of these efforts for you.







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